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They’re getting their desired results!
Most brightening serums are either too strong, triggering excess melanin production and causing more hyperpigmentation
Or, they use the single-star ingredient approach, which may work on Caucasian skin, but not on melanin-rich skin.
In fact, treating hyperpigmentation in melanin-rich skin requires both a gentle, yet multi-tiered approach to ensure that all avenues for producing excess melanin are addressed.
We base our approach on these four pillars:

Deep Hydration

Gentle Exfoliation

Melanin Synthesis Inhibition

Prevention Against Inflammation